Sunday, November 21, 2010

Globalization and cultural imperialism

Globalization is cultures from all over the world becoming closer to each other and losing distinction. They blend together into something similar to, but different than its parts.
Cultural imperialism is when the strongest of the cultures in the mix dominates the others and more of its influence is shown. The influence of the weaker cultures are less obvious and are smothered by the stronger culture.
Some example I can think of is from the showing of Slumdog Millionaire. The actual show Who Wants to be a Millionaire obviously isn't from India, it's from the U.K. While the questions asked were Indian questions, the format and even the language spoken was English. Also in the movie the characters wore mostly western style clothes, indicating a the strength of western culture. Also luxury was depicted as with a western style of living with western goods as depicted by the gangster's life.

Sunday, November 7, 2010

Advertising Appeals

At first, I couldn't think of any ads I thought were particularly persuasive recently and that I would actually have to look for one. Well I found one almost at random while web surfing.
The ad was for a remake of an old video game based on the James Bond movie Goldeneye. Now to most people, that means nothing, but to me and many like me, Goldeneye (the game, not the movie) was the source of days of entertainment. The reason the ad hit me strongly was because I enjoyed the original product and the ad made sure to closely link the new game to the old one and emphasize what was so fun about the game.
In terms of the lecture I guess the closest appeal was nurture. This was one of the earliest games I played and because of this I have a great deal of nostalgia for my time playing it. This game nurtured me into a gamer, and I still remember that today. Nurture is what you grew up with and I most certainly grew up playing Goldeneye.
The nostalgia invoked by this ad almost made me want to buy it. If you think that's not much, consider the fact that I usually ignore ads entirely, which is why I had to choose this ad to write about.

Sunday, October 31, 2010

The Three Act Structure

Well the best film I know for a three-act structure is the movie Inglourious Basterds. Admittedly the acts are pretty much spelled out for the viewer, but I still think it's a good example to use. Ironically Professor Ramirez-Berg pointed out Tarantino as using a lot of alternative plotting in other movies in his article.
While keeping spoilers to minimum, I will try to explain the acts and the events in them. The first act is the standard story setup. A girl's family is killed by the SS and their commander, and the Basterds are formed setting up both groups of protagonists. It also sets up beginning of the conflict that the main characters have. The climax of the act is when the Nazis plan to have a film premiere in the theater owned by the girl with the murdered family. Because of this, she now can take her revenge.
The second has the complications. The girl decides to implement a plan to assassinate the Nazis on her own. The Basterds learn of the premiere and want to kill the Nazis themselves. Their plans go awry in a shootout, but they decide to continue because of who is attending the movie, escalating the stakes. This decision  is the climax of the act.
The final act is the climax of not just the movie, but of the twin assassination plans. Two of the Basterds, including their leader, are captured by the SS commander while the rest of the team put their plan into action. The girl's plan also works and together the two groups kill all the Nazis in the theater. However, the climax of the movie, and act happens later, when the leader of the Basterds makes a deal with the SS commander to escape with him.

Sunday, October 24, 2010

Episodic Sitcoms

Well first off, in all honesty, I don't watch sitcoms and never have. I dislike them. Unfortunately this means I don't have any personal experience with the things that have been discussed really.
However I do have some knowledge of an episodic way of storytelling, even if it's more from childhood cartoons. When a series is set up episodically, it is less a connected story and more a collection of events that happen to a group of people. At the end of every episode, all is normal, and nothing's changed. The audience is taught a lesson, but the characters don't seem to learn anything, and are back to their normal selves the next week. Things are fixed and unchanging from one story to the next going as far as having characters that never seem to age. A story is set up and resolved all in one episode and is never mentioned again.
A show that seems to be very episodic (in what I've watched of it) is The Simpsons. At this point I think all the kids; even Maggie the baby might be older then me but they haven't aged a day. Similarly, Homer seems to get in some trouble every episode but in the end it's all solved and life continues unchanged from one week to the next. This works for the show because they have found what works for them and episodic writing allows them to stay with that. Sitcoms aren't very serious and audiences don't expect deep characters or situations. They just want something amusing and predictable. If they had to have serious development, it wouldn't be as funny, which would go against the point of a sitcom. Maybe the shallowness is why I don't like sitcoms. Or maybe they aren't funny to me.

Sunday, October 17, 2010

Camera Shots in Lord of the Rings

Well I admit that I have never watched a movie and paid much attention to the difference between long, medium and close up shots. As a consequence the only ones that have made an impression on me is the really obvious changes between them.  The best example is in the Lord of the Rings Trilogy.
The one sequence I remember best is the battle for the city of Minas Tirith in Return of the King. During the battle they had extreme long shots to very close in shots.
For instance multiple times the camera would zoom out and show the entire battlefield and the armies on it. This shot served to give the viewers a sense of a giant battle happening as well as highlight the differences of the armies; Mordor huge and cloaked in darkness, and the humans in bright armor.
The camera would zoom in more for a detailed medium shot after this normally. this served the purpose of showing the viewer more details of the unfolding battle; who was winning. It also allows us to track our heroes as they perform their heroic deeds while still allowing us to see some of the general battle. You could see Gandalf killing the evil orcs but still see that there were many more behind them.
Finally the camera would zoom close up and give us a better idea of what our heroes were feeling at that moment. You could see the loss of hope from the individual human soldiers during their final stand, the determination of the cavalry riding in to save the day and Aragorn's confidence when he appeared leading the army of the dead. The close-ups reminded us that the heroes we were watching in battle had emotions we could relate to, or in the case of the orcs, that they were evil and vicious.

Sunday, October 10, 2010

The Star System

I think the star system was particularly important to how classical Hollywood functioned. How it worked kind of reminds me of sport franchises today. The Dallas Cowboys got Tony Romo and associated him with their brand and whenever you hear his name you think of the Cowboys. Similarly, the movie studios tied their fortunes with the abilities of their stars. When their stars were well known and performed well, the studio made money. People went to the movies to see their favorite actor or actress. Since those stars were tied to a studio, this translated into those people going to see the studio's movies.
Since the stars were so important, the movies had to be tailored to the stars' strengths. The movies were written in such a way that the stars were front and center at all times. while it might be kind of odd for people to dance and sing in a movie, if Judy Garland was good at dancing and singing, dance and sing they would. Also, things would tend to repeat themselves. A star was discovered to be good at playing a certain type of character such as Bogart's hardboiled detective, and would play that same character over and over again, with only the name changing. The typecasting of stars still happens today and is really obvious in the case of actors like Michael Cera or Will Ferrell.
The Wizard of Oz is a good example in which a star dominated the movie. It was originally adopted from a book and was changed quite a bit for Judy Garland. All those musical numbers weren't quite there in the original story, but Garland could sing beautifully, so they were added in to fit the movie to her talents. Also as was brought in lecture, not many people know the director or most of the supporting cast, but everyone knows the star, and that's just how the studio wanted it.

Sunday, October 3, 2010

All in the Family

All in the Family was pretty different from most family-comedy shows made today. First off, Archie's bigotry is something that would never make it to the final product. Today, Archie's actions, even to make a point on how bigotry is bad, really isn't acceptable. Another point of disconnect is the fact that the entire show is based around the message the author is trying to deliver. Shows today wouldn't repeat the same lesson over and over, they try to branch out more.
However, some things haven't changed since All in the Family. First of all, comedy is first and foremost. Writers then and writers now know that in order to get an audience to listen to your point, you have to grab their attention with good, funny writing. Another thing they have in common is the conflict within the family. In most episodes of shows like this, they get into an argument, and by the end of the show, it's resolved, and somebody's learned something.
All in the Family deals with quite a few issues that don't get so much airtime anymore. Things like race, gender identity, and bigotry don't often make appearances on family comedies anymore. Part of the reason for this is that the issues involved  have been worked out. There aren't many Archies around anymore, and minorities for the most part have equal rights that used to be a subject with so much controversy around it. Another reason we no longer bring up such issues is that people have gotten much more sensitive about them. No one wants to offend anyone, and writers are under pressure to not make anything to stir up controversy.